A lengthy appreciation of 50 Words from Debi Withers (author of Adventures in Kate Bush and Theory) at the feminist website The F-Word:
“Kate Bush does not only create music, she creates the world. 50 Words for Snowis one of the many sonic multiverses Bush has imagined over an illustrious 33 year career that has seen her experiment, mutate, delight, annoy and amaze audiences with her skilful song craft and studio witchery … Her concept driven art could not be more out of step with the short attention span of our times … If, however, you are prepared to do the hard work and sit with the challenge 50 Words for Snow presents, you will be immensely rewarded … Whenever you listen to Bush’s music, a healthy appreciation of the ridiculous is a useful tool to have. It helps you to be ready for those moments in her albums that always pop up, the ones that make you wince inside and perhaps feel a little embarrassed that you are listening to it. But, nevertheless, you persevere because you love her and trust that there is something else going on, a deeper meaning that exists on the tantalizing fringe of the ludicrous … It has to be said here that as much as I love Kate Bush’s work, there are times when she gets too close to an uncritical and unthinking appropriation of indigenous cultures … On her new album, I do think Bush has not given enough thought about using the myth that ‘Eskimos’ have 50 words for snow as her core inspiration … there are moments on the title track and on ‘Wild Man’ in particular, that made me feel uncomfortable for all the wrong reasons. And is dressing in indigenous Tibetan costume really acceptable publicity material Kate? … 50 Words for Snow is the sound of a songwriter doing what she has always done: written, performed and produced music that is out of this world yet, importantly, in this world. The music, indeed, opens up multiple worlds, stimulating creativity, heralding expansiveness. Perhaps most significantly it forces contemporary listeners to exist within extended soundscapes that require the skill of attentive, deep listening in order to appreciate the full magnitude of the music’s beauty … Kate Bush has always been a healer, messenger and mediator between worlds … Nevertheless, I do think Bush needs to bring more awareness of how she appropriates other cultures in pursuit of her art. She risks alienating a lot of people who would otherwise be fans of her music. This is a shame, because in many ways it sparkles with brilliance.”